The Thought Leadership Destination for Qualitative Research
~ A dynamic digital platform—across formats, voices, and perspectives ~
QRCA VIEWS is excited to officially launch our new destination for thought leadership—moving from a quarterly print and digital magazine to a fully digital destination, one that will help us expand our reach and elevate our thought leadership to a broader audience. The shift to fully digital will allow us to publish more frequently with greater timeliness and take advantage of new digital opportunities that simply weren’t possible within the constraints of a quarterly print cycle.
Monthly, we will publish a mix of articles and podcasts from our esteemed authors, as curated by our VIEWS editorial team.
With a global readership, select articles are translated into Spanish. Thank you to Pablo Gutierrez for doing the Spanish translations.
Newly Published – August 2026
Business Matters
Rethinking Client Deliverables: What Happens after the Research Ends?
For many marketing researchers, expertise can be both a strength and a bit of a trap. The more reliably you deliver a specific type […]
Toolbox
Cognitive Interviewing 101: Adding a Crucial Blade to Your Qualitative “Swiss Army Knife”
By Darby Steiger, MA, MPP Vice President Innovation & Solutions, SSRS Glen Mills, Pennsylvania dsteiger@ssrs.com By Andrew Stavisky, PhD Assistant Director Applied […]
Book Reviews
Insights on the Brink: Revitalizing the Market Research and Analytics Industry By Brett Townsend and Tim Hoskins (Quester, 2024)
Sometime around early 2009, I’m sitting in the waiting area of the Frito-Lay Retail Experience Center in Plano, Texas, moments before beginning a study […]
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