CURRENT ISSUE: FALL 2022
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Also, below are the various articles in this issue and a link above for an archive of past issues.
Schools of Thought
Qualitative research has long relied upon verbal responses to discussions/interview questions. This method appeared to work well, until it didn’t. It has become evident that what a research participant’s body language says is just as important, if not more important, than what they verbally say. It is time for qualitative researchers to add formal body language training to their professional toolbox. The good news is there are training and certification options to help you become a Micro Expression Practitioner or Micro Expression Master. […]
Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]
When researching within the fast-and-loose world of corner store owners in Pakistan, Western design principles and User Experience research methodologies often do not apply. Issues such as cramped spaces in stores, cracked phone screens, dialect differences, and a target of technology novices can derail your research. Based on personal experience, Usama Waheed (co-founder at dli5) explains why many traditional UX techniques do not work in these situations and then shares UX methods he has developed to adapt to this market […]
After years and years of the same routine of traveling between cities and adjusting to different time zones, all while squeezing in analysis and drafting reports whenever she could, seasoned business traveler and qualitative researcher Susen Dunmire shares how breaking her norm helped her uncover ways to rejuvenate and revitalize. While previously she was usually drained by the end of the week, this article shares way that she was still energized and focused at the end of a multi-city travel week. […]
Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]
The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul, Houghton Mifflin Harcourt, 2021
Qualitative Researcher and book reviewer Oana Rengle shares why she believes The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul is the best nonfiction book she has read in years. […]
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown, Random House, 2021
Book Reviewer Brandale Mills Cox discusses why Brené Brown’s latest book, Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience, will resonate, especially with the BIPOC community. […]
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