CURRENT ISSUE: WINTER 2023
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
The life of a qualitative researcher often has us flying in and out to new cities with little regard for the places we visit when conducting research. Nick Wise reminds us that “therapeutic recreation”—like absorbing the public art landscape on our travels—can help us transition from a mind that is always full, to an outlook that is more mindful of what else is out there. […]
Also, below are the various articles in this issue and a link above for an archive of past issues.
Semiotics Made Simple with Rachel Lawes: Applied Semiotics for Consultants, Clients, Researchers, and… Gamers?
Zoë Billington speaks with Rachel Lawes, PhD, about her inspiring journey discovering semiotics as a graduate student, to employing them in her work as a qualitative researcher. Learn what sets semiotics apart from other methods and how harnessing it can bring value to your own work. […]
Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]
From Generalist to Specialist Researcher: My Journey and the Surprising Influence of Marketing That Missed the Mark
Susan Bell repositioned her Sydney-based research agency as a specialist agency focusing on retiree insights, abandoning her years as a generalist researcher. Susan shares the story of how she settled on the retiree market and the challenges of becoming a specialist. […]
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]
Get ready to be inspired, learn, and connect with other quallies in scenic Denver, Colorado this winter at the 2024 QRCA Annual Conference. […]
Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]
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