CURRENT ISSUE: SPRING 2024
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Global
Exploring the Metaverse: A New Realm for Qualitative Research?
Insights from the Best Paper at ESOMAR Congress 2023 exploring the metaverse as an opportunity for qualitative research. The authors detail their efforts to investigate the metaverse’s potential for market research, outlining the goals, research tasks, and challenges they encountered. […]
Also, below are the various articles in this issue and a link above for an archive of past issues.
Industry Focus
That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century
Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]
Travelwise
What I Learned from Guided Tours… as a Traveler and as a Researcher
In this travel reflection, Oana Popa Rengle reevaluates guided tours based on tours she recently took in Sicily and Portugal, drawing parallels between her experiences and qualitative research. Read how the exploration of a unique “spleen sandwich” in Palermo, a visit to a family-owned salt pan in Trapani, and touring Lisbon with locals inspired her approach to qualitative research. […]
Trends
Qualitative Researchers Are Facing More Anxiety, Fatigue, Stress, and Burnout, and the U.S. Mental Health Crisis Isn’t Helping
Americans’ mental health is in crisis, and it can’t help but affect the health of qualitative researchers. The notion of “catching” depression isn’t hyperbole, but a real danger for qualitative researchers. Stressed and depressed respondents, stressful client demands, and lack of management support can trigger stress, depression, and burnout. Author Renee Hopkins shares some helpful advice on how to care for one’s own well-being. […]
Toolbox
Navigating the Narrative: Strategies for Copywriting, Editing, and Proofreading
Clay Walker, a technical writer and writing instructor, delivers invaluable guidance on how to formalize the editing process. Walker defines four stages of editing—planning; revision of higher order concerns, like organization; sentence level revisions; and proofreading. He provides tips for each stage. […]
Business Matters
Stop Relying on Others for Your Success… Take Charge of Your Business
Many small business owners avoid sales and marketing because they’re uncomfortable with them and unsure how to implement them effectively. But like every other aspect of business, there’s a process to them. This article lays out that process for you with proven, real-world examples of how to get started. […]
Book Reviews
The Good Life by Robert Waldinger, MD, and Marc Schulz, PhD, Simon & Schuster, 2023
Jodi McGee reviews The Good Life by Robert Waldinger and Marc Schulz, calling it a “slow-burning truth bomb.” Using data from an 80+ year Harvard study, the authors underscore the importance of relationships and their ability to keep us happier and healthier for longer. […]
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