The Thought Leadership Destination for Qualitative Research
~ A dynamic digital platform—across formats, voices, and perspectives ~
QRCA VIEWS is excited to officially launch our new destination for thought leadership—moving from a quarterly print and digital magazine to a fully digital destination, one that will help us expand our reach and elevate our thought leadership to a broader audience. The shift to fully digital will allow us to publish more frequently with greater timeliness and take advantage of new digital opportunities that simply weren’t possible within the constraints of a quarterly print cycle.
Monthly, we will publish a mix of articles and podcasts from our esteemed authors, as curated by our VIEWS editorial team.
With a global readership, select articles are translated into Spanish. Thank you to Pablo Gutierrez for doing the Spanish translations.
Newly Published – April 2026
Business Matters
The Moderator Reimagined: Lessons from a Season Away
Veteran moderator Judithe Andre draws on her experience as a national board-certified health & well-being coach and wellness studio operator to reimagine what it means to listen. In this reflective, practice-focused article, she explores how motivational interviewing, mindfulness, and behavioral science can strengthen qualitative research. Her integrated approach—what she calls Moderator Methodology—offers a roadmap for researchers seeking to balance presence with precision, empathy with insight, and human care with analytical rigor. […]
Book Review
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering is Malcolm Gladwell’s thought-provoking follow-up to The Tipping Point: How Little Things Can Make a Big Difference. In it, he explores how small, often hidden changes made by those in power can shape behavior and drive social outcomes. Gladwell argues that we all share responsibility for ensuring these forces are used in ways that support—not undermine—our democracy. […]
Quant Lens
Why AI-Moderated Surveys are a Qualitative Opportunity
Traditional surveys? They’re overdue for reinvention. Data quality is slipping, participants are disengaged, and rigid formats no longer reflect how people actually express themselves today. With qual-infused-quant, we can bring back what was missing all along—empathy, rapport, and human connection. Discover how adding a qualitative dimension can transform quantitative research into something more engaging, enabling, and exploratory. […]
Check Out our Robust VIEWS Archives
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