CURRENT ISSUE: SPRING 2023
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
Also, below are the various articles in this issue and a link above for an archive of past issues.
Global
Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes
Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]
Travelwise
Perceptions of Place, According to the Media…
Schools of Thought
What Can Magicians Teach Us about How Consumers Think?
Luminaries
David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America
This quarter, Zoë Billington sat down with David Wellisch, CEO and Co-Founder of Collage Group. David has spent his career navigating the evolving cultural landscape in the United States and what this means for businesses seeking to better understand and authentically connect with Americans. […]
Trends
No Safe Harbor? Sharing Data out of the EU after the Schrems Decisions
Jonathan Armstrong, co-host of the Life with GDPR podcast and Partner at Cordery Compliance, talks about the prospects for an EU-U.S. agreement on data transfers under GDPR and what it could mean for the market research industry. […]
Industry Focus
Modernizing Healthcare: The Role of Research in Building a Healthier Industry
Sandra Ferris and Meagan Hafner of Gongos describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]
Book Reviews
Ritual by Dimitris Xygalatas, Little, Brown Spark, 2022
From street gang initiations to holiday celebrations, to the mating displays of birds and the mourning behavior of elephants, rituals take infinite forms but share fascinating commonalities. […]
Book Reviews
Loonshots by Safi Bahcall, St. Martin’s Press, 2019
Book reviewer Julie Kurd shares why this book will cause you to reflect on the artist and the soldier inside yourself, your organization, and your industry. Can you think beyond efficiency and effectiveness and structure your life, your team, and your industry for creativity as well? […]
Book Reviews
Learning to Build by Bob Moesta, Lioncrest Publishing, 2022
Book Reviewer James Roloff shares how Learning to Build provides an accessible and straightforward framework for innovation, inspired by the principles of quality management. Author Bob Moesta is an innovation consultant, and a co-creator of the Jobs to Be Done methodology. […]
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