CURRENT ISSUE: Spring 2025
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
With a global readership, we have expanded our publication to include one article from each issue translated into Spanish. Thank you to Pablo Gutierrez for doing the Spanish translations.
Trends
Return of the Big Idea Can AI philosophy agents make qual more valuable?
AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]
Also, below are additional articles in this issue.
Business Matters
Why Investment in Your Firm’s Brand is an Important Part of Your Growth Strategy
Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small qualitative shop, or the leader in a large agency, there are ways you can build brand salience and make sales activity more impactful that don’t require big marketing budgets. […]
Luminaries
From French Literature to Future Technologies: Maria Bezaitis’s Pursuit of Creativity and Diversity in Thinking as a Humanities-Trained Research Leader
Maria Bezaitis, a humanities-trained UX researcher and former Intel Fellow, shares her unconventional path from academia to pioneering ethnographic research in business and technology. With a PhD in French literature, she transformed her expertise in reading and interpretation into a powerful research approach, influencing corporate innovation at E-Lab, Sapient, and Intel. […]
Toolbox
Striking the Right Balance Between Human and AI Transcription for Qualitative Research
By now we all know AI transcription of interviews is anything but flawless–esepcially when cultural references are critical to insights, as they can easily be missed by machines. But, if used properly, AI transcription can add efficiency to projects. In this article, multilinguistic researcher Jill Kushner Bishop outlines a decision-making framework to help researchers decide when to consider human or blended human and AI solutions to optimize resources and maximize the quality of insights. […]
Book Review 1
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Book Review 2
COLLABORATION IS THE NEW COMPETITION: WHY THE FUTURE OF WORK REWARDS A CROSS-POLLINATING HIVE MIND & HOW NOT TO GET LEFT BEHIND
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
Book Review 3
HOW TO KNOW A PERSON: THE ART OF SEEING OTHERS DEEPLY AND BEING DEEPLY SEEN
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]
JOIN OUR COMMUNITY
Sign up for our newsletter and join our social community. Find out about new stories, upcoming events and opportunites.
"*" indicates required fields