Expanding our Global Publication into a Second LANGUAGE, One Article at a Time
By Tamara Kenworthy, MBA, IPC, PCM | Editor-in-Chief, QRCA VIEWS Magazine | President, ON POINT STRATEGIES | Des Moines, Iowa, tamara@on-pointstrategies.com
Providing an engaging and thought-provoking publication each quarter—in print and digital—is our editorial team’s goal. With a readership spanning six continents, we’re so excited to share that with this issue, we are expanding our work into a second language. Taking baby steps as we lean in to support our global audience, we will be translating one article from each issue into Spanish and placing it on our QRCA VIEWS website. I want to thank Pablo Gutierez, Toolbox co-Feature Editor, for bringing this idea forward and volunteering to do the translation.
For our first translated article, we selected our Business Matters column, which features a topic that all businesses need to understand—why investing in your firm’s brand is critical to your growth strategy. Having started my career in marketing communications, building marketing plans and brands is such fun and rewarding work. I reviewed this article with a big smile as I think about the many companies and brands I have had the pleasure of working with by focusing on their growth and ROI.
VIEWS is invested in bringing the most current topics to our readers, which is why you’ll see three articles and our podcast focused on AI from very different angles. Our cover story Trends column is a truly fascinating read as we explore if AI philosophy agents can make qualitative research more valuable. What would the classic philosophers of yesteryear think about AI today?
In our Toolbox column, we have two articles continuing with the AI theme. Our first Toolbox explores how we can use AI as a real-time collaborator for projective techniques. Our second Toolbox shares how we can strike the right balance between human and AI transcription. On our Podcasts channel, host Mike Carlon converses with Jack Bowen, founder of CoLoop, and how his company is revolutionizing qualitative research with AI.
As noted above, as a global publication, we have two featured articles on India and Japan. In our Global column, the author discusses India as “One Country, Many Countries,” and what we can learn from this diversity for multicultural research. In Travelwise, we travel to Japan as the author prepares for an immersive cultural experience when he attends an industry conference.
To round out this issue, we have three articles focused on how researchers can assist companies in their consumer work. Our featured Luminary is Maria Bezaitis, PhD, who talks with Zoë about her pursuit of creativity and diversity in thinking as a humanities-trained research leader. In Schools of Thought, we explore the role of liminality in consumer decision-making as a new way to think about customer journeys. Last but not least, in our Quant Lens column, which is about quant research written for quallies, we learn how qual research can support quant projects for idea screening in new product development.
Don’t forget to check out our latest Book Review, Using Behavioral Science in Marketing, to better understand how people make decisions, an important aspect of our research work.
Please share this spring issue (qrcaviews.org) with your network, post the digital flipbook link on social media, and email your clients an interesting article relevant to them.
Happy reading!
¡Feliz lectura!
Tamara Kenworthy
