a young man plays a video game
Industry Focus

The Implications for Qualitative Researchers as the Video Game Industry Achieves Greater Cultural Relevance

For qualitative researchers, even when we aren’t working in a gaming-specific vertical or courting a gaming company, it’s increasingly likely that gaming will become part of the work we do. Jason Rice offers tips on how to better understand the gaming world, and what strategies qualitative researchers must utilize to be successful in this industry. […]