Trends Archives

Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do

September 4, 2022 0

Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]

Trends

How Brands Can Become More Meaningful to Consumers and How Research Can Help: An Agenda for 2022 and Beyond

July 11, 2022 0

It has never been more crucial for brands and the researchers that support them to understand the ongoing shifts in consumer behavior wrought by radical transformations in day-to-day life. Ipsos’ 2021 global trends survey fielded in 25 countries with over 25,000 respondents to shed light on what is changing in our world and what is staying the same. […]

Here for the Incentive: Recognizing and Rooting out Fake Respondents

March 2, 2022 0

With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]