QRCA Emeriti discuss “legacy”—the impact we leave behind, encompassing our values, wisdom, artifacts, and financial gifts to future generations. Essential reading for qualitative researchers intent on making their mark on the industry. […]
QRCA Emeritus members tackle the online vs. in-person research question and provide insights about the value of each based on their recent experiences. […]
Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]
QRCA Emeriti share perspectives on qualitative tools and facilitation techniques by lending a hand in creating more productive dialogue in our society at the community level. Several suggestions for local volunteering opportunities are offered, tactics that qualitative researchers can teach non-researchers are discussed, and a sneak peek of what the Emeritus members are developing for the research industry is included. […]
Four QRCA Emeritus members offer insightful guidance on maximizing a career in marketing research based on their experiential wisdom. Having led successful independent qualitative research careers for decades, each of these professional women share advice on what they have learned to make the most success out of any project or client relationship while maintaining a great reputation, quality of work, and work-life balance in an ever-evolving industry. […]
Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Experienced quallies reflect on the “superpowers” they’ve acquired through a life of working in qualitative research, and how they successfully utilize them in their personal lives as well. By Sebastian Murdoch […]
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