Lauren Isaacson, President, QRCA
From the President

From The President – Spring 2024

Last year, the QRCA Board of Directors approved a fitting celebration of Naomi Henderson’s memory. As part of the team that selected the winners of these awards, the decision was very difficult. Everyone who applied was extraordinary in their own way. I was honored to deliver the awards at the QRCA 2024 annual conference in Denver to Daniel Berkal and Julianna DeMicco. […]

QRCA 2022-23 President Michael Mermelstein
From the President

From The President – Fall 2023

As I reflect on this past year, whether we are experienced practitioners or new to qualitative research, we have been living through massive changes in how we work. Technology will continue to drive even more change and will even challenge the relevancy of qualitative research as a stand-alone profession. […]

QRCA 2022-23 President Michael Mermelstein
From the President

From The President – Summer 2023

A role model is someone whose behavior is in some ways imitated by others, primarily because role models have abilities. But it is their passion, values, and willingness to help others through coaching and mentoring that stands out. […]

QRCA 2022-23 President Michael Mermelstein
From the President

From The President – Winter 2022-23

QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]

Roben Allong
From the President

From The President – Winter 2021-22

QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]