Book Reviews

Book Reviews

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

April 27, 2026 0

Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering is Malcolm Gladwell’s thought-provoking follow-up to The Tipping Point: How Little Things Can Make a Big Difference. In it, he explores how small, often hidden changes made by those in power can shape behavior and drive social outcomes. Gladwell argues that we all share responsibility for ensuring these forces are used in ways that support—not undermine—our democracy. […]

Book Reviews

TALK: The Science of Conversation and the Art of Being Ourselves

December 19, 2025 0

Author Alison Wood Brooks describes why the art of conversation is difficult for so many of us. Whether you’re a skilled moderator or a student seeking your first job, conversing is difficult. Learn about Brooks’ ‘TALK’ strategy: topic choosing, asking more/better questions, levity when understanding someone’s story, and kindness—which will inspire your future conversations. […]

Book Reviews

Speakership is Leadership: A Guide for Sudden Leaders Who Need to Lead with Their Words. Yesterday.

September 16, 2025 0

Margaret Watts Romney, author of Speakership is Leadership, takes you on a journey to uncover the truth behind your “speakership,” which goes beyond public speaking to embrace a holistic approach, as you guide others with your words. In the book, she describes the tools and insights required for speakership, including how to prepare for public speaking and how to understand your voice and body and the signals they give during moments of speakership. […]

Book Reviews

How to Make People Buy: The Art & Science of Enabling, Engaging, and Empowering Your Customers

September 16, 2025 0

This article reviews How to Make People Buy (2024) by Thomas Ramsøy, CEO of Neurons Inc., which challenges marketers to move beyond attention alone and master his 4-Power Model: attention, emotions, understanding, and memory. Using famous campaigns like Sony Bravia’s bouncing balls, Ramsøy shows how even award-winning ads can fail if the brand isn’t at the heart of the story. He shares neuroscience-based tips—logo placement, eye-guiding contrasts, simplifying visuals, embedding key messages—to create ads that capture attention and drive memory. While the author is skeptical of metaphorical advertising, the article argues effective metaphors can still fuel some of the most iconic campaigns. […]