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Demystifying Semiotics: A Primer on How to Do Semiotic Decoding

March 22, 2023 0

In this how-to article, SemioFest co-founder Hamsini Shivakumar demystifies semiotics. She explains: what semiotics is; how it is different from voice-of-the-customer research; and how semiotics-based insights help your customers improve their marketing. Hamsini also provides an introductory how-to on conducting semiotics analyses so that you can consider how you might incorporate semiotics into your practice or business. […]

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Conducting an Experience Investigation: A CX Approach That Adds Depth and Dimensionality to the Discovery Phase of Your Research

January 4, 2023 0

Show your clients a vivid picture of what it’s like to be one of their customers by delivering an Experience Investigation. Using a Customer Experience (CX) mindset, go beyond rational and conscious observations to better understand how expectations, emotions, subconscious clues, and behavioral psychology affect how customers feel toward a company. The article is a useful primer on how to pay attention to, capture, and evaluate the signals firsthand that create the emotions that can either attract or repel customers. […]

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Uncorking Their Stories: What I’ve Learned from Interviewing Authors

September 6, 2022 0

Moderators and authors have a lot in common, and no one knows this more than Mike Carlon. As the author of eight novels and a professional who has been involved in the qualitative marketing research business for a quarter of a century, Carlon lives these similarities firsthand. These insights were cemented after he started interviewing authors on the Uncorking a Story podcast and his researcher instincts kicked in, and he started documenting them. In this article, he shares insights into the five traits qualitative researchers and moderators share. […]

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Why is it So Hard to Rest?

September 4, 2022 1

This article by Dr. Isabeau Iqbal explores the benefits of rest and provides strategies for incorporating more rest into your days, even when you are rest-resistant or rest-averse, ultimately providing for better health and greater productivity. […]

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Level-Up the Conversation with Rapport-Building 201

July 11, 2022 0

The post-COVID world continues to evolve. Raising the comfort level, building an authentic connection, and creating a community with our participants have never been more important. Especially when working with diverse participants, we need to make sure their voices are also heard equally. […]

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Diverse Research Teams Help Maximize Your Insights

July 11, 2022 0

With the increased interest in engaging diverse communities from brands and organizations across all sectors, some market researchers are faced with a unique challenge in engaging these communities. Learn the importance of building a diverse research team and its impact not only on your team’s viability, but also recommendations provided for clients. […]