QRCA continues to conduct and record interviews with thought leaders in the qualitative research industry. These podcasts shed light on subjects of great interest to those whose work involves qualitative research. Podcasts of these interviews are available at the QRCA website (qrca.org) under the Publications link as streaming audio.
In 1900 the average American lived to age 47; today this average has increased over 30 years to 79. By 2050, 21% of the US population will be over 65 and this aging trend is global. Yet, outside of sleeker-looking adult diapers and products that help people when they fall and can’t get up, consumer product companies have largely ignored this cohort even though their spending power is $8 trillion in the United States alone.
Joseph F. Coughlin is the founder and director of the MIT AgeLab, which for the past 20 years has focused on creating new ideas, products and services that help people live fully productive and engaged lives as they age. Joseph also recently published the highly acclaimed The Longevity Economy: Unlocking the World’s Fastest Growing, Most Misunderstood Market, which explores the insights on aging and the business opportunities that he and his team have discovered since the AgeLab was founded in 2009.
In this podcast, Luminaries editor Kay Corry Aubrey talked with Joseph to learn more about his work and ideas as well as the innovative techniques he and his team use to learn from older people around the world.