In the latest episode, QRCA Views Podcast Editor Mike interviews Steve August, Chief Marketing Officer of FocusVision, about the history and future of qualitative research.
A true visionary, Steve is a digital and mobile qualitative research pioneer. He created Revelation in 2007, the trailblazing online platform for mobile diaries, insight communities and bulletin boards. Revelation was acquired by FocusVision in 2014.
With all that success, you might think that Steve’s career started in research, but you would be wrong. Before Revelation, Steve was a singer/songwriter with a pretty eclectic background. He was a dude in the truest sense of the word who suffered from, as he calls it, career attention deficit disorder. He was into clay animation, video documentary, and webmastering in the very early days of the Internet as a commercial medium. Prior to helping his wife Kimberly, in the market research business, he was in museum exhibit development.
But I think it is people with those types of backgrounds who have the ability to see the world just a bit differently than the rest of us, who can spot problems that the rest of us can’t see and have the ability to put thought into action in order to pursue solutions.
Listen up as Mike and Steve talk about the history of online qualitative research, the rise of mobile as a qualitative research vehicle, and the future of hybrid online/face to face qualitative research.