Schools of Thought
Today Calls for Innovative Solutions in Reaching Participants
By Allison Rak, Principal, Vatoca Partners, San Carlos, CA, allison@vatoca.com […]
SPRING ARCHIVES
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Collaborating to Grow
By Jessica Broome, Head Southpaw and Founder, Southpaw Insights, New York, NY, jessica@southpawinsights.com […]
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QRCA Views Spring 2020
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine. […]
Podcasts
Interview with Richard Shotton
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]
Podcasts
Perspectives from Sarah DaVanzo, VP, Consumer & Market Insight & Foresight, L’Oréal Group
QRCA continues to conduct and record interviews with thought leaders in the qualitative research industry. These podcasts shed light on subjects of great interest […]
Book Reviews
This Is Day One: A Practical Guide to Leadership that Matters
Reviewed by Melanie B. Brewer, melanie@sbhumanfactors.com
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Book Reviews
The Happiness Curve: Why Life Gets Better After 50
Reviewed by Susan G. Abbott, susan@abbottresearch.com
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Book Reviews
Meet the HENRYs: The Millennials that Matter Most for Luxury Brands
Reviewed by Shaili Bhatt, shailib@crresearch.com […]
Book Reviews
Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Reviewed by Susan Fader, susanfader@faderfocus.com
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Tech Talk
Listen In: How Podcasts Can Breathe New Life into Your Research
By Casey Bernard, Founder, Nimble Modern Radio, Austin, Texas, casey@nimbleMR.com […]