Researchers are wired to anticipate, expect, and confirm patterns—confirming biases that can compromise research quality and limit new insights. Author Andrew Grenville shows us how to avoid these pitfalls and provide more effective research by incorporating diversity, doubt, and checklists into our work. […]
Artistic Swimming was forced to reinvent itself to prevail as an Olympic Sport. Author Cynthia Tello compares this transformation to the one facing qualitative research, sharing lessons learned and offering ideas for qualitative researchers. […]
QRCA Emeritus members tackle the online vs. in-person research question and provide insights about the value of each based on their recent experiences. […]
Susan Collin reviews a new book by Becky Blades. Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas suggests letting go of the strict rules for creativity and how starting more ventures than thought possible can actually make you more productive. […]
In Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell, creator of the iPod and co-founder of Nest, shares his inspiring journey as a technology and design leader, exploring his take on innovation, creativity, and entrepreneurship. Reviewed by Liz Granahan. […]
Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]
Juana Bordas’ revised and updated book provides a window into understanding the roots of the Hispanic culture and language—a must-read book that gives the reader an appreciation for what makes this segment so unique and complex. Reviewed by Natalia Infante Caylor. […]
Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]
Emmanuel Probst talks with Zoë Billington about the role of research and insights in building and evolving brands that stand out while making a positive impact on consumers and society. […]
As I reflect on this past year, whether we are experienced practitioners or new to qualitative research, we have been living through massive changes in how we work. Technology will continue to drive even more change and will even challenge the relevancy of qualitative research as a stand-alone profession. […]
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