QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Winter is coming! Yikes, did I just start off this column with a clichéd Game of Thrones reference? Just like winter came for the house of Frey (thank you, Arya Stark), winter has come for me as well. Two years ago, I took over the editor-in-chief position from Jenifer Hartt, which means that this winter’s edition will be my last. It’s time to pass the torch (or snow shovel as the case may be) to someone willing and capable. That someone is (drumroll please) Tamara Kenworthy. This of course means that VIEWS is in great hands. […]
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to Another Fantastic Issue of VIEWS! I am honored to be the […]
I hope that this issue inspires you the same way it did all of us on the VIEWS team. You’ll be whisked away to the desert of Burning Man and the beautiful landscape of Southeast Asia. You’ll learn all about dark marketing and how to use WhatsApp in your qualitative research. Interested in storytelling? We’ve got something for you to sink your creative teeth into in this month’s Luminaries column which profiles Nancy Cox, a storytelling consultant. […]
Never Stop Learning When my seven-year-old complains that she hates school and learning, I routinely tell her that learning is not exclusive to school […]
I’d like to call out a few changes we’ve made starting with the summer issue. We’ve decided to pivot the Online/Tech Talk column to have more of an industry focus. Years ago, when online qualitative was “new,” it warranted its own feature. However, we realized that there was a lot of overlap between that column and our Toolbox feature and, in the spirit of bringing more value to our readers, we decided to craft a column that highlights a different vertical in every edition. We welcome Tom Neveril to the QRCA VIEWS team as editor of this new feature. […]
The pandemic, social unrest, and divisiveness do not have quick and easy solutions. Entering a new season, Caroline Volpe thinks of it as a time of renewal and growth […]
Well, here we are, a full year since our world (and industry) was upended by the COVID-19 pandemic. In the past twelve months, we’ve experienced and witnessed anxiety, fear, outrage—fueled not only by the pandemic but also by social injustice. We must remember that the people we interview every day do not live in a vacuum; they, like us, can’t help but see, hear, and feel all of the flaws of the world that have been placed under a microscope, it seems, in the past year. […]
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