Author Alison Wood Brooks describes why the art of conversation is difficult for so many of us. Whether you’re a skilled moderator or a student seeking your first job, conversing is difficult. Learn about Brooks’ ‘TALK’ strategy: topic choosing, asking more/better questions, levity when understanding someone’s story, and kindness—which will inspire your future conversations. […]
Margaret Watts Romney, author of Speakership is Leadership, takes you on a journey to uncover the truth behind your “speakership,” which goes beyond public speaking to embrace a holistic approach, as you guide others with your words. In the book, she describes the tools and insights required for speakership, including how to prepare for public speaking and how to understand your voice and body and the signals they give during moments of speakership. […]
This article reviews How to Make People Buy (2024) by Thomas Ramsøy, CEO of Neurons Inc., which challenges marketers to move beyond attention alone and master his 4-Power Model: attention, emotions, understanding, and memory. Using famous campaigns like Sony Bravia’s bouncing balls, Ramsøy shows how even award-winning ads can fail if the brand isn’t at the heart of the story. He shares neuroscience-based tips—logo placement, eye-guiding contrasts, simplifying visuals, embedding key messages—to create ads that capture attention and drive memory. While the author is skeptical of metaphorical advertising, the article argues effective metaphors can still fuel some of the most iconic campaigns. […]
Discover why Dan Heath’s Reset is the book qualitative researchers didn’t know they needed. This QRCA VIEWS review explores how the book’s approach to diagnosing symptoms vs. root problems can elevate both client outcomes and the future of qualitative research itself. […]
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]
Review of Dan Ariely’s latest work explores misbelief, emotional reasons for descending into misinformation, cognitive biases, and social dynamics. […]
Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]
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