Book Reviews
Nine Lies About Work: A Freethinking Leader’s Guide to the Real World
Reviewed by Tamara Kenworthy, On Point Strategies, West Des Moines, IA, tamara@on-pointstrategies.com […]
Book Reviews
Book Reviews
Mastering Focus Groups and Depth Interviews: A Practitioner’s Guide and How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change
Reviewed by Susan Fader Fader & Associates Teaneck, NJ susanfader@faderfocus.com […]
Book Reviews
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning
Reviewed by Susan Fader Fader & Associates Teaneck, NJ susanfader@faderfocus.com […]
Book Reviews
Because Internet: Understanding the New Rules of Language, WOW: Worlds of Wonder—Experience Design for Curious People and Talking to Strangers
Reviewed by Susan Fader Fader & Associates Teaneck, NJ susanfader@faderfocus.com […]
Book Reviews
Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed and the Underconnected
Reviewed by Susan Fader, Fader & Associates, Teaneck, NJ, susanfader@faderfocus.com […]
Book Reviews
Qualitative Data Analysis with NVivo, 3rd Edition
Reviewed by Kay Corry Aubrey, Design Researcher, Usability Resources Inc., Bedford, MA, Kay@UsabilityResources.net […]
Book Reviews
Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different AND Limitless Mind: Learn, Lead and Live Without Barriers
Reviewed by Susan Fader, Fader & Associates, Teaneck, NJ, susanfader@faderfocus.com […]
Book Reviews
The Choice Factory
Reviewed by Jenifer M. Hartt, Qualitative Research Consultant, Hartt and Mind Market Research, West Hartford, CT, Jenifer@HarttAndMind.com […]
Book Reviews
Uberland: How Algorithms Are Rewriting the Rules of Work
Reviewed by Susan Fader, Fader & Associates, Teaneck, NJ, susanfader@faderfocus.com […]
Book Reviews
The Trend Forecaster’s Handbook
Reviewed by Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc, Bedford, MA, Kay@UsabilityResources.net […]