QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
Contrary to what the title may suggest to qualitative researchers hungry for discussion guide ideas, this book isn’t about crafting a discussion guide. Instead it presents a well-rounded examination of the many reasons companies struggle to innovate (or even talk to customers, much less get useful insights if they do). By understanding more about our clients’ struggles, we can become more effective changemakers in advocating for research. […]
A quick read with easy-to-adopt concepts and excellent examples that help readers think about how to frame numbers so they carry more weight for their audiences. […]
Did you know that silence is not actually an absence of sound, but an absence of noise confounding the “signal” or focus point? Zorn and Marz’s new book helps us think about silence and its broader context. […]
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