Focused on understanding the foundational elements of quantitative research and why Quallies should care.
This column is intended to provide accessible, easily digestible explanations of quantitative concepts—but geared to qualitative researchers.
Quant Lens
Idea Screening in New Product Development
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
