Book Review Archives

Insights on the Brink: Revitalizing the Market Research and Analytics Industry

August 4, 2026 0

Paula Rosecky reviews how Insights on the Brink: Revitalizing the Market Research and Analytics Industry challenges the consumer insights profession to evolve from data collection to strategic business partnership. Drawing on personal experience working with co-author Brett Townsend, Paula reflects on the enduring value of consumer empathy, storytelling, curiosity, and business acumen. Readers will gain practical insights into how research professionals can create greater business impact by focusing on decisions, outcomes, and meaningful human understanding. […]

The Right Kind of Wrong by Amy Edmondson, Simon & Schuster, 2023

September 11, 2024 0

Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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Loved: How to Rethink Marketing for Tech Products

September 11, 2024 0

James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]

The Power of Regret: How Looking Backward Moves Us Forward, by Daniel Pink, Riverhead Books, 2022

June 12, 2024 0

Reviewed by Alexandru Dincovici, Owner, IziBiz Consulting, Associate Lecturer, University of Bucharest, NSPSPA, Bucharest, Romania, alex@meany.ng […]

Any Insights Yet? by Chris Kocek, Yellow Bird Press, 2023

June 12, 2024 0

Any Insights Yet?, written by Chris Kocek, is an easy-to-read reference guide on building insights for new and experienced market researchers. […]

Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, by Jean M. Twenge, Atria Books, 2023

June 12, 2024 0

Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]

The Creative Act: A Way of Being by Rick Rubin, Penguin Publishing, 2023

March 9, 2024 0

Oana Popa Rengle reviews renowned music producer Rick Rubin’s book, The Creative Act: A Way of Being—which she praises for being written in language that flows like a poem and inspires readers to open themselves up to the creativity that lives around and within them. […]

The Good Life by Robert Waldinger, MD, and Marc Schulz, PhD, Simon & Schuster, 2023

March 9, 2024 0

Jodi McGee reviews The Good Life by Robert Waldinger and Marc Schulz, calling it a “slow-burning truth bomb.” Using data from an 80+ year Harvard study, the authors underscore the importance of relationships and their ability to keep us happier and healthier for longer. […]

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop, Lioncrest Publishing, 2023

December 6, 2023 0

In Forget the Funnel: A customer-led approach for driving predictable, recurring revenue, authors Georgiana Laudi and Claire Suellentrop not only explain how to gather high-quality insights, but also how to precisely translate these insights into a prioritized, strategic, laser-focused action plan for clients. […]

Power and Prediction: The Disruptive Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans, and Avi Goldfarb, Harvard Business Review Press, 2022

December 6, 2023 0

Jodi McGee reviews Agrawal, Gans, and Goldfarb’s second book about AI, Power and Prediction: The Disruptive Economics of Artificial Intelligence, as a resource for understanding the transformative potential of AI and how we must prepare for the massive impacts that are yet to come. […]