Author Alison Wood Brooks describes why the art of conversation is difficult for so many of us. Whether you’re a skilled moderator or a student seeking your first job, conversing is difficult. Learn about Brooks’ ‘TALK’ strategy: topic choosing, asking more/better questions, levity when understanding someone’s story, and kindness—which will inspire your future conversations. […]
Ever silently judged a participant’s odd food choice or offbeat opinion during research? You’re not alone—but learning to dismantle that judgment may be the key to deeper empathy and better insights. This article is a must-read for qualitative researchers and insights managers who want to sharpen their empathy muscle and build stronger connections with participants, even when faced with unexpected or unfamiliar behaviors. Through a blend of self-awareness and practical tools like the “Curious Breath,” the author shows how curiosity—not criticism—is the secret to unlocking richer stories and more impactful research outcomes. It’s a powerful reminder that great insights start with an open mind. […]
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