credibility Archives

Uncovering Your Voice Story to Influence Others Through a New Sound of Power, with Samara Bay

September 16, 2025 0

Zoë Billington speaks with Samara Bay, author of Permission to Speak, on rethinking the traditional narratives of public speaking and power. She discusses how authenticity, personal voice stories, and emotional engagement can transform how we, as researchers and business leaders, communicate effectively. […]

Asking for Trouble: Understanding What People Think When You Can’t Trust What They Say by Jon Cohen, Wonder Wheel Publishing 2021

July 11, 2022 0

Reviewer Oana Popa Rengle explains why this is a must-read book for anyone involved in market research. She explores author Jon Cohen’s thesis of why asking people what they think is not always helpful because what people say may not a true reflection of what they feel or think. […]