empathy in research Archives

The Qualitative Strategist

December 17, 2025 0

In their provocative exploration of AI’s impact on qualitative research, Simon Chadwick and Kahren Kersten argue that automation is reshaping the researcher’s role from methodological executor to strategic partner. As AI takes over traditional analysis and enables “qual-at-scale,” they contend that human value now lies in empathy, interpretation, facilitation, and cross-functional translation—skills machines cannot replicate. Chadwick and Kersten argue this creates a massive opportunity for qualitative practitioners to become translators and activators. In the age of AI, researchers will no longer be valued for hours worked, but for the strategic impact they create. […]

Using a Curious Breath to Dismantle Judgment in Any Situation

July 3, 2025 0

Ever silently judged a participant’s odd food choice or offbeat opinion during research? You’re not alone—but learning to dismantle that judgment may be the key to deeper empathy and better insights. This article is a must-read for qualitative researchers and insights managers who want to sharpen their empathy muscle and build stronger connections with participants, even when faced with unexpected or unfamiliar behaviors. Through a blend of self-awareness and practical tools like the “Curious Breath,” the author shows how curiosity—not criticism—is the secret to unlocking richer stories and more impactful research outcomes. It’s a powerful reminder that great insights start with an open mind. […]