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GEN ALPHA: Who Are They? How Are They Different? Why It Matters for Researchers!
As the world’s largest population, Gen Alpha currently represents almost 25 percent of the total population. This generation is turning 16 this year and represents current toddlers to teens. Pam illustrates this nimble generation who do not like being called “digital natives” because they’re adept at living life in the real and digital worlds seamlessly. They play soccer outside with friends and play Minecraft indoors with those same friends. Wellness for them is an active pursuit that varies from skincare and cosmetics to fitness and health. This is a group that spends their time connecting with family and friends in both worlds. Read on as researchers gain insight into how to design a research study with Gen Alpha. […]