Taking us through the Design Thinking process step by step using a real-life example, author Jani de Kock explores both the principles and theory behind Design Thinking, and practical tools & methods for running a successful Design Thinking project. […]
Olivia Tykocki, a researcher with Latin American roots, shows Latin Americans not merely as survivors in the face of ongoing economic and political upheavals, but as masters of adaptation. Based on insightful research and first-hand experiences, Tykocki uncovers how enduring cultural values intersect with adaptive responses to shape consumer behavior and inspire innovation in the LatAm market. […]
AI-driven applications for qualitative research are being developed at the speed of light, coming out so quickly that it’s difficult for researchers to keep up. Author Renée Hopkins looks at the current state of AI in qualitative market research and how it’s benefiting researchers. […]
Andrew Grenville explains a time-tested 5-step process for generating Eureka! moments from the insights generated in qualitative research. By adjusting our workflow to better accommodate these steps, we can optimize the quality and depth of the insights we generate. […]
The key to being more creative is to learn what constitutes creativity—flexibility, fluency, originality, and elaboration. Renee Hopkins of Decision Analyst discusses how to build these skills and increase your creativity directly and deliberately. […]
Artistic Swimming was forced to reinvent itself to prevail as an Olympic Sport. Author Cynthia Tello compares this transformation to the one facing qualitative research, sharing lessons learned and offering ideas for qualitative researchers. […]
Susan Collin reviews a new book by Becky Blades. Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas suggests letting go of the strict rules for creativity and how starting more ventures than thought possible can actually make you more productive. […]
In Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell, creator of the iPod and co-founder of Nest, shares his inspiring journey as a technology and design leader, exploring his take on innovation, creativity, and entrepreneurship. Reviewed by Liz Granahan. […]
Book reviewer Julie Kurd shares why this book will cause you to reflect on the artist and the soldier inside yourself, your organization, and your industry. Can you think beyond efficiency and effectiveness and structure your life, your team, and your industry for creativity as well? […]
Book Reviewer James Roloff shares how Learning to Build provides an accessible and straightforward framework for innovation, inspired by the principles of quality management. Author Bob Moesta is an innovation consultant, and a co-creator of the Jobs to Be Done methodology. […]
© 2022 Qualitative Research Consultants Association. All rights reserved.