participant engagement

Global

From Focus Groups to Roblox: The Evolution of Digital Immersive Research Methodologies

July 3, 2025 0

Immersive research is moving beyond gimmicks and into the mainstream, transforming how we engage participants and uncover deeper insights. This article explores how custom-built virtual environments—ranging from a futuristic Roblox retail world to gamified sustainability labs—create psychological safety, heighten engagement, and spark more authentic responses than traditional methods. From testing AI beauty assistants to exploring Gen Z’s vision for retail, immersive research is delivering scalable, cost-effective, and emotionally rich insights. If you’re a marketer or researcher looking to future-proof your approach, this is a must-read on where qualitative research is heading next. […]

Toolbox

Dolphins, Volcanoes, and Insights: How an In-school Dance Residency Inspired a Veteran Researcher to Refresh Her Practice

July 3, 2025 0

Even after 20 years in the field, one seasoned moderator found surprising inspiration—not at a conference, but in a fourth-grade dance class. This article beautifully connects the pedagogy of a children’s arts program with powerful lessons for qualitative researchers. It’s a masterclass in how to stay sharp, curious, and ever-evolving in your craft. If you’re serious about continuous improvement—and delivering richer insights for your clients—this is a must-read. […]