Most companies set prices by looking at history, or even key competitors, and hope for the best. But a price that is set too low leaves revenue behind, while a price set too high risks rejection and share loss. This article shows how blending qualitative insights with quantitative tools reveals the attributes that can justify a premium, reduce resistance, and keep pricing decisions grounded in customer reality. […]
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
Robert Walker writes about quantitative research for the qualitative researcher, in this issue focusing on research bias in survey design, with illustrative examples of bias types, which can also be informative in qualitative research design. […]
Zoe Billington interviews Leadership Coach Shoko Masuda on using research skills for strategic communications and leadership. […]
Zoë Billington speaks with Ray Poynter, a researcher, educator, and market research industry leader. Ray discusses scenario planning, and shares some predictions about the impact of AI on research, offering insight into how qualitative researchers can make the most of this tool. […]
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