Most companies set prices by looking at history, or even key competitors, and hope for the best. But a price that is set too low leaves revenue behind, while a price set too high risks rejection and share loss. This article shows how blending qualitative insights with quantitative tools reveals the attributes that can justify a premium, reduce resistance, and keep pricing decisions grounded in customer reality. […]
Current Editor-in-Chief of QRCA VIEWS magazine, Tamara Kenworthy, shares her thoughts on the publication’s transition to a fully digital-only platform beginning in 2026. After 24 years in print, this winter issue marks the end of an era—and the start of a more agile, expansive future. Kenworthy also announces her own transition into a new role as Publisher, with Dean Stephens stepping in as Editor-in-Chief and Robert Walker and Nick Wise becoming Managing Editors. The revamped digital VIEWS will officially launch at the 2026 QRCA Annual Conference in San Antonio. […]
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
Robert Walker writes about quantitative research for the qualitative researcher, in this issue focusing on research bias in survey design, with illustrative examples of bias types, which can also be informative in qualitative research design. […]
New QRCA VIEWS column—Quant Lens by Robert Walker—Understanding the foundational elements of quantitative research and why Quallies should care. […]
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