Paul Jacobson is a 20 year veteran of the qualitative research business. For the past 15 months, Paul and his lovely wife Leny have run Razor Focus; a focus group facility located in Stamford, CT.
Listen in as we explore Paul’s early days in advertising and his journey to becoming a highly sought after moderator. We cover the lessons he learned about himself while working as a qualitative consultant for over 20 years and why he and his wife ultimately decided to get into the facility business. We wind down our conversation by discussing what moderators should know about the facility business as well as Paul’s vision for where our industry is heading.
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