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Home2022March

Month: March 2022

Book Reviews

FLUX: 8 Superpowers for Thriving in Constant Change by April Rinne, Berret-Koehler Publishers, Inc., 2021

March 3, 2022 0

Natalia Infante Caylor, PhD, reviews Flux: 8 Superpowers for Thriving in Constant Change; the book offers a unique perspective about life and its challenges. The author encourages readers to have the courage to think differently, to find beauty in being vulnerable, and to turn our fears into a source of strength instead of our own enemies. […]

Book Reviews

Wonderworks by Angus Fletcher, Simon & Schuster, 2021 — And — The Sea We Swim In by Frank Rose, W. W. Norton & Company, 2021

March 3, 2022 0

To supercharge your storytelling skills, reviewer Susan Fader suggests you check out Wonderworks: The 25 Most Powerful Inventions in the History of Literature, by Angus Fletcher and The Sea We Swim In: How Stories Work in a Data-Driven World, by Frank Rose […]

Book Reviews

Attitude and Gratitude: An Autobiography by Patricia Sabena, Dorrance, 2021

March 3, 2022 0

Pat Sabena’s autobiography tells how she succeeded in qualitative research and in life, overcoming many challenges. Jay Zaltzman was inspired by her book and thinks it has important lessons for those getting started in the marketing field. […]

Book Reviews

97 Things Every UX Practitioner Should Know, edited by Dan Berlin, O’Reilly Media, 2021

March 3, 2022 0

Kay Corry Aubrey reviews 97 Things Every UX Practitioner Should Know. QRCA member and UXer Dan Berlin edited this highly insightful and absorbable collection of short essays by seasoned UX practitioners on a vast range of UX topics. […]

Global

The Tree in Pretoria Holding the Answer to a Multimillion-Dollar Question: And Why the Rest of the World Should Care

March 3, 2022 0

South Africa-based researcher Jani de Kock draws from her qualitative research experience in sub-Saharan Africa to share the over-articulation power of extreme users and how a magic-selling poster can spark ideas for the insurance industry. […]

Toolbox

Ethical Dilemmas in Studying Family Consumption

March 3, 2022 0

Conducting ethnographic research with families poses unique ethical challenges. While we need to find common ground and connect with the people we’re learning from, too great a degree of entanglement can compromise our research. […]

Toolbox

How to Work with Stakeholders in a UX Research Project

March 2, 2022 0

Kay Corry Aubrey shares how to leverage your qualitative skills to work successfully with stakeholders in a UX research project. […]

Dear Emeritus

Dear Emeritus: Feeling Overwhelmed by Tech?

March 2, 2022 0

Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]

Business Matters

Navigating the Complex World of Data Privacy

March 2, 2022 0

Data security expert Jessica Santos provides qualitative researchers with tips to navigate the fast-changing data privacy landscape, using practical examples. […]

Trends

Here for the Incentive: Recognizing and Rooting out Fake Respondents

March 2, 2022 0

With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]

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