VIEWS Podcasts: Emmanuel Probst

Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]

QRCA 2022-23 President Michael Mermelstein
From the President

From The President – Fall 2023

As I reflect on this past year, whether we are experienced practitioners or new to qualitative research, we have been living through massive changes in how we work. Technology will continue to drive even more change and will even challenge the relevancy of qualitative research as a stand-alone profession. […]

From the Editor in Chief

From the Editor in Chief – Fall 2023

Our editorial team takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. […]