Month: July 2025

Toolbox

Dolphins, Volcanoes, and Insights: How an In-school Dance Residency Inspired a Veteran Researcher to Refresh Her Practice

July 3, 2025 0

Even after 20 years in the field, one seasoned moderator found surprising inspiration—not at a conference, but in a fourth-grade dance class. This article beautifully connects the pedagogy of a children’s arts program with powerful lessons for qualitative researchers. It’s a masterclass in how to stay sharp, curious, and ever-evolving in your craft. If you’re serious about continuous improvement—and delivering richer insights for your clients—this is a must-read. […]

Travelwise

Using a Curious Breath to Dismantle Judgment in Any Situation

July 3, 2025 0

Ever silently judged a participant’s odd food choice or offbeat opinion during research? You’re not alone—but learning to dismantle that judgment may be the key to deeper empathy and better insights. This article is a must-read for qualitative researchers and insights managers who want to sharpen their empathy muscle and build stronger connections with participants, even when faced with unexpected or unfamiliar behaviors. Through a blend of self-awareness and practical tools like the “Curious Breath,” the author shows how curiosity—not criticism—is the secret to unlocking richer stories and more impactful research outcomes. It’s a powerful reminder that great insights start with an open mind. […]

From the Editor in Chief

From the Editor in Chief – Summer 2025

July 3, 2025 0

QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research and insights professionals – including the magazine’s Spanish language article, celebrating our global reach. […]

Business Matters

Dynamic Systems in Marketing Research: Cracking the Nut of Habitual Behavior

July 2, 2025 0

If you’ve ever struggled to understand or shift entrenched consumer or professional behaviors, this article offers a fresh and deeply insightful perspective. The author—originally a cognitive developmental psychologist—introduces dynamic systems theory to explain how habits form, stabilize, and resist change over time. Using real-world examples from healthcare and consumer behavior, the piece explores how marketers and qualitative researchers can uncover the early influences and unconscious motivators behind resistant behaviors—and how to effectively disrupt them. This isn’t just theory—it’s a call to rethink how we frame questions, design studies, and unlock behavior change. A must-read for any insight pro looking to solve sticky behavior problems with new thinking. […]