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QRCA Views Fall 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
FALL ARCHIVES
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
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QRCA Views Fall 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Trends
Tragedy of the Commons: Michael Collins on the Participant Experience in Market Research
Without participants there would be no research–so how do we keep participants engaged, protected, and feeling valued for helping us? Zintro CRO Michael Collins offers suggestions and shares best practices to ensure a strong participant experience. […]
Toolbox
To Boost Your Creativity, Take a More Direct Approach
The key to being more creative is to learn what constitutes creativity—flexibility, fluency, originality, and elaboration. Renee Hopkins of Decision Analyst discusses how to build these skills and increase your creativity directly and deliberately. […]
Global
Mud Huts and Kidnappings: Challenging Our Unconscious Bias of Africa
Africa has often been portrayed homogeneously, leading some to dismiss the diversity of this continent. In fact, Africa consists of 54 countries, each with its own culture, customs, and languages. Amélie Truffert shares her experiences living and conducting research across the continent, challenging unconscious bias about this diverse land. […]
Travelwise
Denver in Winter: A Walkabout in the Mile High City
Join Chris Hauck, a Colorado resident and Denver city guide extraordinaire, as he takes us on a journey of the Mile High City and its surrounding towns in preparation for the QRCA annual conference in January 2024. […]
Business Matters
Riding the Wave: How the Professional Gig Economy Is Reframing the Independent Qualitative Researcher
From AI to software platforms and dozens of tools in between, Nichola Quail—Founder and CEO of Insights Exchange—shares tips on what, when, and how to leverage technology, and how they can benefit your company, based on her own experiences building her company. […]
Toolbox
Diversity and Doubt Are Powerful Tools for Reaching Deeper Insights (Part 1 of 2)
Researchers are wired to anticipate, expect, and confirm patterns—confirming biases that can compromise research quality and limit new insights. Author Andrew Grenville shows us how to avoid these pitfalls and provide more effective research by incorporating diversity, doubt, and checklists into our work. […]
Schools of Thought
Making a Splash: How Artistic Swimming’s Reinvention Can Inspire Qualitative Research
Artistic Swimming was forced to reinvent itself to prevail as an Olympic Sport. Author Cynthia Tello compares this transformation to the one facing qualitative research, sharing lessons learned and offering ideas for qualitative researchers. […]