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HomeCoverQRCA Views Fall 2025
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QRCA Views Fall 2025

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine.
September 17, 2025 Cover 0

Stay informed of the latest stories with QRCA VIEWS magazine.

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Lauren Isaacson, President, QRCA
From the President

From The President – Winter 2023

December 6, 2023 From the President 0

By focusing on what we do best—the annual conference and ongoing professional development opportunities—we can maximize the value we create and consolidate the precious efforts of our volunteers. […]

From the Editor in Chief

From the Editor in Chief – Summer 2023

June 14, 2023 From the Editor in Chief 0

Just like at home when you’re ready to rearrange a room for a new look or redecorate with a new color palette—it was time at VIEWS to refresh our design layout; it hadn’t been done for many years. […]

Book Reviews

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop, Lioncrest Publishing, 2023

December 6, 2023 Book Reviews 0

In Forget the Funnel: A customer-led approach for driving predictable, recurring revenue, authors Georgiana Laudi and Claire Suellentrop not only explain how to gather high-quality insights, but also how to precisely translate these insights into a prioritized, strategic, laser-focused action plan for clients. […]

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