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QRCA Views Spring 2021
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Archives
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QRCA Views Winter 2020
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Book Reviews
Once Upon an Innovation
Reviewed by Karen Lynch, Independent Qualitative Research Consultant, Fairfield, Connecticut, karen@karenlynch.com […]
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The UX Lexicon is Born: Clear Communication and Understanding for All Researchers
By Michele Ronsen, Founder, Curiosity Tank, San Francisco, California, michele@curiositytank.com and Janet Standen, Co-Founder, Scoot Insights, San Francisco, California, janet@scootinsights.com
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Ask Dr. Generation: Advice for Better Connections Among Generations
By Katherine Jeffery, CEO, KJ Consulting, Black Mountain, North Carolina, kj@katherinejeffery.com and Fiona Ray, Founder, Ready About Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]
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Open After COVID: Full-Service Leaders on the Future of In-Person Qual
By Sebastian Murdoch-Gibson, Research Manager, Humà Insight, Toronto, Ontario, Canada, sebastian.murdoch-gibson@huma-insight.com […]
Schools of Thought
Consilience: A New Way to Understand Human Behavior
By Tom Beakbane, President, Beakbane: Brand Strategies & Communications, Toronto, Ontario, Canada, tom@beakbane.com […]
Humor
Industry Focus
CPG’s Adoption of Market Insight Platforms Presents Opportunities and Perils for Qualitative Researchers
By Tom Neveril, President, Storybrand Consulting, Los Angeles, California, tom@storybrandconsulting.com […]
Global
Asian Immersion: Inspiration from Three Women Living through Massive Cultural and Socioeconomic Changes
By Manisha Dikshit, Founder, Consumer Faces Pte. Ltd., Singapore, manisha.dikshit@consumerfaces.com […]