Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]
Book Reviewer Susan Fader highly recommends this book on how self-stories we tell ourselves—many times subconsciously—can impede our happiness and success and what we can do to change our self-stories to create more positive outcomes. Fader provides examples of why this is a must-read book. […]
Reviewer Oana Popa Rengle explains why this is a must-read book for anyone involved in market research. She explores author Jon Cohen’s thesis of why asking people what they think is not always helpful because what people say may not a true reflection of what they feel or think. […]
Natalia Infante Caylor, PhD, reviews Flux: 8 Superpowers for Thriving in Constant Change; the book offers a unique perspective about life and its challenges. The author encourages readers to have the courage to think differently, to find beauty in being vulnerable, and to turn our fears into a source of strength instead of our own enemies. […]
To supercharge your storytelling skills, reviewer Susan Fader suggests you check out Wonderworks: The 25 Most Powerful Inventions in the History of Literature, by Angus Fletcher and The Sea We Swim In: How Stories Work in a Data-Driven World, by Frank Rose […]
Pat Sabena’s autobiography tells how she succeeded in qualitative research and in life, overcoming many challenges. Jay Zaltzman was inspired by her book and thinks it has important lessons for those getting started in the marketing field. […]
Kay Corry Aubrey reviews 97 Things Every UX Practitioner Should Know. QRCA member and UXer Dan Berlin edited this highly insightful and absorbable collection of short essays by seasoned UX practitioners on a vast range of UX topics. […]
Why do we want what we want? Author Luke Burgis illuminates the forces that shape how we come to want certain things. […]
Noise: A Flaw in Human Judgment is a collaboration by behavioral scientists documenting the existence and problems with noise, or the unwanted variability and randomness in our judgment […]
Susan Fader pairs two books that will help readers become better listeners and also up their ability to ferret out the truth […]
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