Industry Focus
Find Success in Litigation Consulting by Applying Three Areas of Qualitative Expertise
The fascinating art and science behind litigation consulting and 3 key areas for qualitative researchers to consider […]
Industry Focus
Industry Focus
Expanding Your Business into Pharmaceutical Market Research
Pharmaceutical research is so rewarding—you’re contributing to the greater good of your communities—but it is also a very demanding industry to work in. In this article, we share the rewards, challenges, and scenarios in this field, so that you too might explore expanding your business into the vibrancy of pharma research. […]
Industry Focus
CPG’s Adoption of Market Insight Platforms Presents Opportunities and Perils for Qualitative Researchers
By Tom Neveril, President, Storybrand Consulting, Los Angeles, California, tom@storybrandconsulting.com […]