Schools of Thought Archives - Page 4 of 4

Where Big Data Can’t Go: The Indispensability of Qualitative Research in the Evolving Landscape of Measuring Behavior

March 11, 2019 1

By Martin Pacino, Senior Director of Research and Insights, The MSR Group, Omaha, NE, pacino@themsrgroup.com […]

Get on the Fast Track to Creative Problem Solving and Ignite Your Qualitative Practice

December 12, 2018 0

By Karen Lynch, InsightsNow, Inc., Fairfield, CT, karen.lynch@insightsnow.com and Alison Murphy, Murphy Marketing Research/TRENDTOWN, Thiensville, WI, alison@murphymarketing.com and Missy Carvin, New Directions Consulting, Inc., Maitland, FL, missy@new-directions-inc.com […]

Taking the Mystery Out of Co-Creation Sessions

October 27, 2018 0

By Hana Kloucková, Owner & Innovation Scout, CONFESS Research, klouckova@confess.cz and Petra Víšková, Managing Director, CONFESS Research, viskova@confess.cz […]

All the World’s a Stage: Researchers and Participants are Merely Players

July 27, 2018 0

By Dr. John Whittle, Further, London, England, john@dubishere.com […]