deep thinking

Trends

Good Work Matters

October 20, 2026 0

Drawing on qualitative interviews with 25 insights professionals across agencies and client organizations, Marco Rovagnati explores what good work looks like in the age of AI. He introduces a clear framework for “intentional cognition,” outlining how thinking can be deliberately distributed between humans and AI without compromising rigor or judgment. Readers will gain practical guidance on where AI adds value in the research process—and where human interpretation, synthesis, and accountability must remain central. Marco also highlights emerging practices that protect deep thinking, strengthen ownership, and prevent the erosion of insight quality in AI-supported workflows. […]

Schools of Thought

The Power of Kintsugi: Breaking Insights to Build Masterpieces

December 4, 2024 0

This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]

Luminaries

The Art of Seeing: How Network Mapping Unveiled Insights and Opportunities with Glenna Crooks

December 4, 2024 0

The Network Sage, Glenna Crooks, PhD, shares her work on network mapping, and the value of becoming aware of the shape and scope of your personal and professional networks. Her journey will inspire you to examine your own networks in order to unlock opportunities to improve your health and well-being. This is not just about adding to your networks—you might be surprised to discover you need to cut some connections loose. […]