Book Reviews
HOW TO KNOW A PERSON: THE ART OF SEEING OTHERS DEEPLY AND BEING DEEPLY SEEN
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]
market research
Book Reviews
MISBELIEF: WHAT MAKES RATIONAL PEOPLE BELIEVE IRRATIONAL THINGS
Review of Dan Ariely’s latest work explores misbelief, emotional reasons for descending into misinformation, cognitive biases, and social dynamics. […]
Global
The Evolving Landscape of Global Tourism: Uncovering Hidden Connections with Semiotics
Explore how the global tourism landscape is changing, driven by new traveler segments, the rise of culturally immersive destinations, and the influence of the creative economy. Delve into the importance of semiotics and cross-cultural understanding in crafting meaningful travel experiences while addressing the challenges of overtourism and the need for ethical tourism practices. […]
Toolbox
Understanding and Preventing Participant Fraud in Qualitative Research
Understanding and preventing participant fraud in the qualitative research screening process. […]
Business Matters
Let’s Talk About Side Hustles
Independent qualitative researchers can find themselves riding a financial roller coaster, as the economy ebbs and flows in an inconsistent pattern. Establishing a secondary source of revenue, one unrelated to qualitative research, can offer some stability. This article explores approaches qualitative researchers have taken, as well as key issues for consideration, and unexpected ways in which side hustles can benefit researchers, while keeping the lights on. […]
Trends
Moderator Rich Thau Takes a Deep Dive with 2024 Presidential Election Swing Voters
Qualitative data doesn’t make as many headlines as glitzy poll numbers during election cycles, but they too are assessed because they reveal the thoughts and values that determine how people vote. In what was 2024’s high-attention, too-close-to-call presidential election, the opinions of swing voters were of particular interest to pundits, politicians, and the public. Political qualitative researcher Rich Thau was among the moderators who delved deeper to understand the why behind the poll counts. […]
Quant Lens
Navigating Research Bias: From Problem Definition to Analysis
Robert Walker writes about quantitative research for the qualitative researcher, in this issue focusing on research bias in survey design, with illustrative examples of bias types, which can also be informative in qualitative research design. […]
Cover
QRCA Views Winter 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Conference
QRCA 2025 Annual Conference
The qualitative research community is a broad and diverse network of skilled researchers and insights professionals who encompass a wide range of skill sets and experiences. […]
Schools of Thought
The Power of Kintsugi: Breaking Insights to Build Masterpieces
This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]