marketing research Archives

Qualitative Researchers Are Facing More Anxiety, Fatigue, Stress, and Burnout, and the U.S. Mental Health Crisis Isn’t Helping

March 9, 2024 0

Americans’ mental health is in crisis, and it can’t help but affect the health of qualitative researchers. The notion of “catching” depression isn’t hyperbole, but a real danger for qualitative researchers. Stressed and depressed respondents, stressful client demands, and lack of management support can trigger stress, depression, and burnout. Author Renee Hopkins shares some helpful advice on how to care for one’s own well-being. […]

a photo illustration of a needle in a haystack

Trends in Qualitative Recruiting: Complexity Takes Its Toll

December 6, 2023 0

Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]

Instagram to the Rescue: How to Use Influencers for Marketing Research Recruiting

January 4, 2023 0

Influencers are well-known for their contributions to the marketing ecosystem, but did you know they can also be a valuable resource for marketing research professionals? This article shares tips for initiating relationships with Influencers, specifically through the lens of helping solve qualitative recruitment challenges. […]