Podcasts
VIEWS Podcasts: Jack Bowen
CoLoop founder Jack Bowen discusses his journey, AI-driven innovations transforming qualitative research, and future trends shaping the industry in this insightful episode. […]
QRCA VIEWS
Luminaries
From French Literature to Future Technologies: Maria Bezaitis’s Pursuit of Creativity and Diversity in Thinking as a Humanities-Trained Research Leader
Maria Bezaitis, a humanities-trained UX researcher and former Intel Fellow, shares her unconventional path from academia to pioneering ethnographic research in business and technology. With a PhD in French literature, she transformed her expertise in reading and interpretation into a powerful research approach, influencing corporate innovation at E-Lab, Sapient, and Intel. […]
Global
One Country, Many Countries – What Pluralistic India Can Teach Us About Multicultural Research
Every research study in India is multicultural, navigating a country with 28 states, 22 recognized languages and cultures, each with a history going back 1,000 years. Qualitative research is vital in helping to understand the cross-cultural dynamics and nuances, so companies can evolve brand strategies that straddle diverse markets within one country. […]
Trends
Return of the Big Idea Can AI philosophy agents make qual more valuable?
AI is capable of much more than transcribing interviews and summarizing findings. Qualitative researchers can use AI as coach, collaborator, and sandbox to expand their human powers of imagination and thought across every part of the qualitative research process, from the brief to the report. Ben Jenkins challenges us to think like philosophers, not afraid or encumbered in asking the “big questions.” […]
From the President
From The President – Spring 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
From the Editor in Chief
From the Editor in Chief – Spring 2025
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research professionals – and the magazine’s first Spanish language article, celebrating our global reach. […]
Spanish Translations
Por qué invertir en la marca de su empresa es importante para su estrategia de crecimiento
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]
Podcasts
VIEWS Podcasts: Joe Indusi
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
Book Reviews
COLLABORATION IS THE NEW COMPETITION: WHY THE FUTURE OF WORK REWARDS A CROSS-POLLINATING HIVE MIND & HOW NOT TO GET LEFT BEHIND
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
Book Reviews
HOW TO KNOW A PERSON: THE ART OF SEEING OTHERS DEEPLY AND BEING DEEPLY SEEN
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]