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QRCA Views Summer 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
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Travelwise
The Impactful Travel Quest: Preparing for an Immersive Cultural Conference Experience in Japan
Come along with academic researcher Nick Wise as he prepares for his first visit to Japan – a culture he has studied academically for years. His journey will include a deep dive into the traditions of rice and tea – symbols of nourishment, harmony, and connection in Japanese society; business etiquette, and how it can ensure meaningful professional interactions, and how he plans to embrace immersive travel, by engaging authentically with local people, traditions, and communities. […]
Quant Lens
Idea Screening in New Product Development
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
Book Reviews
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Toolbox
Striking the Right Balance Between Human and AI Transcription for Qualitative Research
By now we all know AI transcription of interviews is anything but flawless–especially when cultural references are critical to insights, as they can easily be missed by machines. But, if used properly, AI transcription can add efficiency to projects. In this article, multilinguistic researcher Jill Kushner Bishop outlines a decision-making framework to help researchers decide when to consider human or blended human and AI solutions to optimize resources and maximize the quality of insights. […]
Toolbox
Using AI as a Real-time Collaborator for Projective Techniques in Qualitative Research
Isabelle Landreville has found that using AI as an active part of projective techniques helps create a safe space for participants to express freely and creatively, resulting in deeper and richer insights. In this article she shares how her qualitative research agency has explored three projective techniques with the help of AI and the best practices to implement them. […]
Podcasts
VIEWS Podcasts: Jack Bowen
CoLoop founder Jack Bowen discusses his journey, AI-driven innovations transforming qualitative research, and future trends shaping the industry in this insightful episode. […]
Luminaries
From French Literature to Future Technologies: Maria Bezaitis’s Pursuit of Creativity and Diversity in Thinking as a Humanities-Trained Research Leader
Maria Bezaitis, a humanities-trained UX researcher and former Intel Fellow, shares her unconventional path from academia to pioneering ethnographic research in business and technology. With a PhD in French literature, she transformed her expertise in reading and interpretation into a powerful research approach, influencing corporate innovation at E-Lab, Sapient, and Intel. […]
Global
One Country, Many Countries – What Pluralistic India Can Teach Us About Multicultural Research
Every research study in India is multicultural., navigating a country with 28 states, 22 recognized languages and cultures, each with a history going back 1,000 years. Qualitative research is vital in helping to understand the cross-cultural dynamics and nuances, so companies can evolve brand strategies that straddle diverse markets within one country. […]
Business Matters
Why Investment in Your Firm’s Brand is an Important Part of Your Growth Strategy
Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small qualitative shop, or the leader in a large agency, there are ways you can build brand salience and make sales activity more impactful that don’t require big marketing budgets. […]