storytelling Archives

Speakership is Leadership: A Guide for Sudden Leaders Who Need to Lead with Their Words. Yesterday.

September 16, 2025 0

Margaret Watts Romney, author of Speakership is Leadership, takes you on a journey to uncover the truth behind your “speakership,” which goes beyond public speaking to embrace a holistic approach, as you guide others with your words. In the book, she describes the tools and insights required for speakership, including how to prepare for public speaking and how to understand your voice and body and the signals they give during moments of speakership. […]

Uncovering Your Voice Story to Influence Others Through a New Sound of Power, with Samara Bay

September 16, 2025 0

Zoë Billington speaks with Samara Bay, author of Permission to Speak, on rethinking the traditional narratives of public speaking and power. She discusses how authenticity, personal voice stories, and emotional engagement can transform how we, as researchers and business leaders, communicate effectively. […]

VIEWS Podcasts: Joe Indusi

December 5, 2024 0

Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]

The Power of Kintsugi: Breaking Insights to Build Masterpieces

December 4, 2024 0

This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]

The Art of Seeing: How Network Mapping Unveiled Insights and Opportunities with Glenna Crooks

December 4, 2024 0

The Network Sage, Glenna Crooks, PhD, shares her work on network mapping, and the value of becoming aware of the shape and scope of your personal and professional networks. Her journey will inspire you to examine your own networks in order to unlock opportunities to improve your health and well-being. This is not just about adding to your networks—you might be surprised to discover you need to cut some connections loose. […]

Getting It Right with SEGMENTATION STUDIES: A Qualitative Guide

September 11, 2024 0

This article explores best practices for conducting segmentation studies, avoiding common pitfalls, and maximizing the impact of your findings. […]

DIY Infographics: Transforming Insights with Visual Storytelling

June 12, 2024 0

The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]

How Do You Want to be Remembered? A Conversation on Legacy with QRCA Emeriti

March 9, 2024 0

QRCA Emeriti discuss “legacy”—the impact we leave behind, encompassing our values, wisdom, artifacts, and financial gifts to future generations. Essential reading for qualitative researchers intent on making their mark on the industry. […]

Five Behavioral Science Principles Easily Applied in Report Writing

March 9, 2024 0

Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]

Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out by Kindra Hall, Harper Collins, 2022

July 11, 2022 0

Book Reviewer Susan Fader highly recommends this book on how self-stories we tell ourselves—many times subconsciously—can impede our happiness and success and what we can do to change our self-stories to create more positive outcomes. Fader provides examples of why this is a must-read book. […]