sustainability Archives

When Grocery Shoppers Say One Thing but Buy Another—A Qualitative Research Approach to Decoding Clean Eating Contradictions

December 19, 2025 0

Research expert Carly Fink presents an innovative qualitative framework for understanding the complex contradictions between a consumer’s stated desires for clean, sustainable grocery products and their actual purchasing behaviors. Drawing from extensive industry experience, she provides actionable methodologies, including System 1 techniques, ethnographic interviews, and journey mapping to help brands build authentic trust. Readers will learn practical strategies for designing research that capture real-life decision-making contexts and translating consumer insights into business solutions that align stated values with shopping cart reality. […]

Sustainability Meets War, Inflation, and Drought: A Snapshot of Conscious Environmentalism in Germany

June 21, 2023 0

A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]

Golden: The Power of Silence in a World of Noise by Justin Zorn and Leigh Marz, Harper Wave, 2022

December 21, 2022 0

Did you know that silence is not actually an absence of sound, but an absence of noise confounding the “signal” or focus point? Zorn and Marz’s new book helps us think about silence and its broader context. […]