Technology Archives

Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, by Jean M. Twenge, Atria Books, 2023

June 12, 2024 0

Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]

Build: An Unorthodox Guide to Making Things Worth Making By Tony Fadell, Harper Business, 2022

September 21, 2023 0

In Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell, creator of the iPod and co-founder of Nest, shares his inspiring journey as a technology and design leader, exploring his take on innovation, creativity, and entrepreneurship. Reviewed by Liz Granahan. […]

VIEWS Podcasts: Emmanuel Probst

September 21, 2023 0

Ipsos Executive Emmanuel Probst joins Mike Carlon for a discussion about the evolving role of brands and implications for market research. They discuss Probst’s latest book, Assemblage: The art and science of creating transformative brands. […]

VIEWS Podcasts: WSJ Bestselling Author and Vice President of Customer and Marketing Insights Karen Mangia of Salesforce

June 21, 2023 0

Wall Street Journal bestselling author & Vice President of Customer and Marketing Insights Karen Mangia of Salesforce talks tech, people management, and the state of the research industry with Mike Carlon, podcast host. […]

Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do

September 4, 2022 0

Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]