Politics

Mike Carlon’s latest podcast with Dresden McBride leverages their combined four decades of conducting user research in the financial services industry and is a must-listen for researchers interested in the digital customer experience. Highlights include when and why to leverage instinct and experience over customer opinions, and Dresden’s take on how researchers and designers can work more effectively together. […]

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]

Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]