Cheaters and Repeaters

What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]

Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]

With the increased interest in engaging diverse communities from brands and organizations across all sectors, some market researchers are faced with a unique challenge in engaging these communities. Learn the importance of building a diverse research team and its impact not only on your team’s viability, but also recommendations provided for clients. […]