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2026 QRCA Annual Conference – Where Qualitative Research Professionals Thrive

Join QRCA February 2–5, 2026 in San Antonio for an unforgettable annual conference at the Westin San Antonio North. This year’s location offers easy access to the Texas Hill Country and downtown’s blend of cowboy heritage and vibrant Mexican culture. Explore historic missions, lively markets, authentic cuisine, and the River Walk while connecting with fellow researchers. From rodeos and Western art to Tex-Mex feasts and German Hill Country traditions, San Antonio is the perfect backdrop for learning, networking, and a uniquely Texas experience.
December 19, 2025 Conference 0

Where Qualitative Research Professionals Thrive

The QRCA Annual Conference isn’t just another industry event—it’s an experience that brings our diverse, global community of qualitative researchers together in one place to grow, connect, and be inspired. Whether you’re a moderator, strategist, designer, client-­side researcher, recruiter, or platform innovator, you will find your people here—and return home with new skills, fresh perspectives, and connections that last a lifetime.

A City that Inspires

This year, we are heading to San Antonio, Texas—a city that seamlessly blends rich cultural history with vibrant modern energy. From the iconic River Walk to the legendary Alamo, San Antonio offers the perfect backdrop for exploration, inspiration, and connection. Take in the stunning city skyline and inviting outdoor spaces at Smoke SkyBar during our Wednesday night social that enlivens and connects our conference community with this extraordinary city. The spirit of discovery that defines San Antonio is the same spirit that fuels our work as qualitative research professionals—asking deeper questions, listening with intention, and uncovering insights that matter.

What’s New in 2026

We listened to your feedback and designed this year’s conference to maximize what matters most:

  • Maximized Networking: More space in the schedule for conversations that spark collaboration and growth.
  • Deeper Learning: Extended sessions to foster deeper engagement, allowing for more comprehensive learning and dedicated time for questions and answers.
  • Immersive Cultural Events: On Monday, February 2, join us for a historic walking tour of San Antonio, featuring must-see landmarks such as The Alamo, Market Square, and La Villita. Later in the week, experience the city from a new angle on a private river cruise along the River Walk.
  • Legendary Dine-Arounds, Elevated: This year, we’ll provide free bus transportation to the River Walk and Pearl area, where you can choose from San Antonio’s incredible restaurants and enjoy the city’s lively night scene.

Conference Highlights

Over four unforgettable days, the 2026 conference will bring together brilliant minds, cutting-edge methods, and a welcoming community atmosphere:

  • Thought-provoking keynote session to spark big ideas and fresh approaches.
  • Curated content designed to sharpen your skills and restock your toolbox across disciplines—from storytelling to UX, business leadership to cultural intelligence.
  • Qual Core sessions rooted in foundational aspects of qualitative research tools and skill building for those developing their expertise, as well as anyone wishing for fresh approaches and others’ perspectives on essential aspects.
  • Dynamic networking opportunities—from lively receptions to intimate dine-arounds—where authentic connections flourish.
  • Local experiences woven into the conference so you can soak up the flavor of San Antonio, both in the meeting rooms and beyond.
  • Relaxation and leisure: Take a break in the heated indoor and outdoor pools or unwind in the hot tub or sauna—perfect for connecting with fellow attendees or reflecting on the day.
  • The full conference agenda and speaker lineup are available at www.qrca.org!
Colorful cowboy boots displayed in a rustic shop highlighting western culture and style in the heart of Texas.

More than a Conference

The 2026 QRCA Annual Conference has always been about more than learning—it’s about belonging. We are a community that thrives on curiosity, generosity, and shared discovery. San Antonio will give us the chance to celebrate that spirit in a new way, surrounded by culture, history, and a city that invites conversation around every corner.

Mark your calendar for February 2–5, 2026.Join us in San Antonio and be part of the most energizing, enriching, and inspiring gathering for qualitative researchers anywhere.

Secure Your Spot

Join over 300 qualitative professionals on an extraordinary journey of learning, growth, and networking. The 2026 QRCA Annual Conference is set to be the qualitative event of the year! Make sure you act swiftly to secure your spot and pave the way for an epic start to your year!

Mexican Market Square Popel Picado Decorations in San Antonio, Texas.

Online registration is open, starting at $1,050. Early bird rates are available until December 19, 2025. Members receive a discounted rate. NewQ, Emeritus, and Student-level members receive a further discount. Bringing your team? Save 15 percent on groups of three or more from the same company.

Our conference registration tickets include three days of sessions and workshops, breakfast, lunch and break refreshments each afternoon, the Opening Reception, Wednesday Night Event, and access to the Marketplace.

Exhibit and sponsorship opportunities are also available.

Steps at La Villita, the Little Village of San Antonio.

Save on the nightly guest rate, and QRCA will get you to the places you want to go, with free bussing to the Riverwalk and Pearl districts and to the Wednesday Night Social event to view the San Antonio Skyline.

Our guest room rate at the Westin San Antonio North is $139 plus taxes and fees, and the last day to reserve at this rate is Wednesday, January 7, 2026. To make a reservation, either use our group rate link on the website or call the Marriott Central Reservation directly at 1-844-886-4304.

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