VIEWS Winter 2025 Humor

Darren Harvey draws from his psychoanalytic training to explain how leaning into research participants’ defensive behaviors and anxiety can provide valuable material for understanding their world. When one’s true self is seen, validated, and brought into the space, participants can enjoy a more enriching and satisfying experience, and our clients can net deeper and more meaningful insights from consumers. […]

Reviewed by Alexandru Dincovici, Owner, IziBiz Consulting, Associate Lecturer, University of Bucharest, NSPSPA, Bucharest, Romania, alex@meany.ng […]

Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]