Book Reviews
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Reviewed by Susan Fader, susanfader@faderfocus.com
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SPRING ARCHIVES
Book Reviews
Farsighted: How We Make the Decisions That Matter the Most
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Book Reviews
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
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QRCA Views Spring 2018
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine. […]
Luminaries
An Interview with John Maeda, “The Warren Buffett of Design”
By Kay Corry Aubrey, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Cover
QRCA Views Spring 2017
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine. […]
Luminaries
An Interview with Dr. Clotaire Rapaille on the Culture Code
By Kay Corry Aubrey, Usability Resources Inc, Bedford, MA, kay@usabilityresources.net […]
Podcasts
Interview with Naomi Henderson
Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder […]
Podcasts
Interview with Liz Van Patten
Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, […]
Podcasts
Interview with Barbara Newman and Susan Solovay
Co-Directors of the consultancy, BrandVisioning, these senior level creative directors have brought their intuitive brand of creativity to global businesses around the world. Among […]