Luminaries
Going behind the Scenes of the Movie Research Business with Audience-ologist Kevin Goetz
By Zoë Billington, New York, New York, zbillington@gmail.com […]
Archives
Travelwise
A Cheeseburger, a Wolf Spider, and a Confused Man Wander into the Woods
Ryan Trismen, a thru-hiker of the Appalachian Trail, reflects on what he learned from his five-month hike to complete the trail and what aspects of his journey he incorporates into his daily life […]
Schools of Thought
Leveraging the Natural Tensions in Qualitative Research
Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]
Cover
QRCA Views Winter 2021
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Travelwise
Back In Person Again! Destination: San Diego
Surrounded by pristine beaches, San Diego offers spectacular scenery geared for fantastic outdoor adventures […]
Toolbox
How to Up-Level Your Qual Using Three Key Coaching Concepts
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Business Matters
How’s That Website Working for You?
Is your website just an expensive business card taking up digital space? Or does it serve as a powerful asset at the center of your inbound marketing efforts? […]
Book Reviews
Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis, St. Martin’s Press, 2021
Why do we want what we want? Author Luke Burgis illuminates the forces that shape how we come to want certain things. […]
Book Reviews
Noise: A Flaw in Human Judgment by Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein, 2021, Little, Brown Spark
Noise: A Flaw in Human Judgment is a collaboration by behavioral scientists documenting the existence and problems with noise, or the unwanted variability and randomness in our judgment […]